Choosing the right ice cream display: Buying guide by Crystal S.A.

Selecting the appropriate ice cream display is a crucial step for any business offering ice cream, whether it’s a pastry shop, café, or ice cream parlor. At Crystal, with 70 years of experience in manufacturing professional ice cream freezers, we understand the importance of ensuring optimal preservation and an attractive presentation of your product.

What are the key factors to consider before purchasing an ice cream display?

1. Static Cooling or Air-Cooled Display?

There are two main types of ice cream displays:

• Air-cooled display freezers: Primarily used in gelaterias where ice cream is the main product. They offer superior presentation, allowing for the characteristic “swelling” of ice cream in their trays and featuring a larger glass surface for better visibility. However, they come with higher purchase and energy costs, and it is recommended to store ice cream in a separate freezer overnight for better preservation.
• Static cooling display freezers: Considered by many as the ideal cooling method for ice cream. They are mainly chosen by wholesalers distributing ice cream to the food service and tourism sectors, as well as by store owners looking for a more cost-effective solution. Additionally, they stand out for their excellent energy efficiency.

2. Temperature control and quality maintenance

Maintaining the correct temperature is essential for preserving ice cream quality. Our ice cream displays are designed to keep stable temperatures, ensuring optimal texture and flavor. They are available in versions with analog thermostats for more budget-friendly solutions, as well as electronic thermostats for better temperature control and automatic defrosting for a cleaner storage environment. Most of our displays also feature a separate back door for storing extra ice cream at the bottom, eliminating the need for nightly transfers.

3. Energy Efficiency and Functionality

Energy efficiency is a critical factor affecting your business’s operating costs. Our displays incorporate low-consumption static cooling technology, delivering maximum performance with minimal energy consumption, making them the most reliable investment for your business.

4. Aesthetics and product presentation

Proper ice cream presentation plays a key role in attracting customers. Crystal displays feature modern designs, LED lighting, and branding options to enhance visual appeal and increase sales.

5. Comparing different types of display ice cream freezers

Each business has unique needs, which is why various types of ice cream displays are available:

Basic displays with analog thermostats (Venus Vitrine, Elegante): Suitable for plastic or stainless-steel bases, allowing branding with stickers.

Premium static cooling displays (Athena, Optimus): Featuring electronic thermostats, automatic defrosting, and distinctive designs.

Mobile ice cream cart displays (Mobile Elegante): Ideal for events, catering, and pop-up stores, gaining significant popularity in recent years.

Pozzetti displays (Gelatti): The latest addition to our range, successfully introduced at Sigep 2025. These high-quality displays maintain the traditional Italian aesthetic.

The right ice cream display depends on your business’s needs. At Crystal, we provide solutions that combine quality, energy efficiency, and aesthetics, helping you maximize your performance. Our displays have earned the trust of leading industry companies and are successfully exported worldwide.

Contact us to find the ideal solution for your business.